Trish Riley is an award winning investigative reporter who has specialized in environmental journalism for 17 years. Her work has been published in major newspapers, national and international magazines and custom publications. She is the author of The Complete Idiot’s Guide to Green Living (Alpha Books 2007) and Palm Beach, Miami and the Florida Keys: A Great Destination (Countryman Press/W.W. Norton 2005 and 2008). She is a board member of the American Society of Journalists and Authors and a member of the Society of Environmental Journalists.
Her 2007 book on green living has been earning consistent high rankings on Amazon.com and is selling well, even as competition in that title range increases. The book and Trish have been featured in many newspaper and magazine articles, and Trish has been invited to many speaking engagements around the country related to Green Living topics. She spoke on Green Journalism at the American Society of Journalists and Authors annual writers conference in New York City in April, 2007; Green Apple Music Festival in Miami for Earth Day, April, 2007; on Green Kitchens at the Heart of a Chef Festival in Miami, April 2007; at four InterContinental Hotel Regional Showcase events in San Diego and Los Angeles in May, 2007; on Green Travel for the Society of American Travel Writers Atlantic/Caribbean Regional Conference in Little Rock in June, 2007. She’s been interviewed by the Washington Post, Miami Herald, Newsweek, Parenting Magazine; many other pubs and articles featuring Trish and her book have been widely published.
Trish is currently working on another green title, The Complete Idiot’s Guide to Greening Your Business, due for publication in May 2009. This book will feature case studies of several green businesses, many of which are run by businesspeople who are guiding our way into the future as environmental leaders.
In 2005, Trish founded GoGreenGift.com, coining the term “eco-starter kit” to describe her product, designed for environmentally savvy people to give to their friends to help inform them about environmental issues and help them to implement the first steps toward Going Green in their own lives. The kits make excellent corporate gifts and have been widely replicated since GoGreenGift hit the market. They can be customized to suit buyers needs, or the deluxe kit contains a compact fluorescent light bulb; low-flow shower head; organic coffee, tea and treats; natural body care products, and educational materials to help raise awareness of environmental issues and to introduce recipients to the benefits of eco-friendly products, including an autographed copy of The Complete Idiot’s Guide to Green Living. Trish calls it the WHY and HOW to GoGreen. Although the competition for these products is stiff, sales are steady, and Trish still packs each GoGreenGift individually, with some items she’s crafted herself – it’s truly an artisanal product.
Trish’s website includes a blog page where she keeps readers abreast of environmental news and provides tips on their own greening efforts.
Jennifer Jenkins is a 20-year-old studying online journalism and political science at the University of Florida in Gainesville. She enjoys web design, typography and multimedia reporting. In addition to writing for Gainesville on the Cheap, she maintains several website and is an online editor for the Mangrove Literary Review and Scoop44. She hopes to work in online media after she graduates.